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Think before naming your company

March 4th, 2007

I finally made it to the Toronto ThoughtWorks office this past week. The office moved several months ago and the name of the company that used to have the office space was still on the directory. Mediacore Publishing. On the surface is sounds like a good name. Uh uh. About the third time I read, I didn’t pay quite enough attention to the letters and read… Mediocre Publishing. Oops.

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