Chris Johnston

I just saw the coolest form of unobtrusive advertising. Instead of using a popup or pop-under, the site places a small little animation in the top right corner of the page. When you mouse over the animation, the page looks like it curls over and shows you what is underneath—which is another webpage containing an article and an ad. When you click on the ad, you are taken to the page that is partially displayed.

You have got to check this out.